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MICE / Why team building has become a strategic priority in corporate travel
What was once considered an optional add-on is now viewed as a strategic component of company culture, leadership development, and employee retention

Over the past few years, the role of team building in corporate travel has shifted significantly. What was once considered an optional add-on is now viewed as a strategic component of company culture, leadership development, and employee retention.
For Canadian companies organizing offsite meetings, incentive trips, or retreats in destinations like Punta Cana, team building is no longer about filling time between meetings. It is about creating shared experiences that reinforce collaboration, trust, and alignment—while still maintaining a smooth, professional flow.
This shift has raised expectations across the board. Corporate planners and travel advisors are now expected to deliver programs that feel intentional, well structured, and aligned with business objectives. As a result, the way team-building experiences are designed and executed has become just as important as the activities themselves.

In destination markets, this evolution highlights the importance of having a strong local partner. Team building requires coordination across transportation, venues, facilitators, timing, and safety protocols. When these elements are handled independently or without centralized oversight, even the best concepts can lose impact.
AF DMC approaches team building as a strategic framework, not a collection of activities. Programs are built around group size, corporate goals, pacing, and on-the-ground logistics, ensuring that the experience feels cohesive rather than fragmented.
For Canadian advisors, this structure reduces uncertainty and increases confidence. Instead of managing multiple suppliers from a distance, they work with a single local partner who understands expectations, manages execution, and ensures consistency throughout the program.
Team building delivers the greatest value when creativity is supported by structure—and structure is what allows meaningful experiences to unfold seamlessly.









