On October 18, 2016, AMResorts celebrated the grand opening of Breathless Riviera Cancun Resort & Spa — the first Breathless® Resorts & Spas property in the Cancun, Mexico destination.

AMResorts marked the exciting occasion in true Breathless style, throwing the biggest party of the year. Exclusively held during Cancun Travel Mart, the #AllPurpleAllNight opening event was the ultimate party that only a Breathless resort could deliver.

The sophisticated and chic event, complete with the brand’s vibrant atmosphere, featured celebrity appearances by internationally acclaimed supermodel Adriana Lima who stunned during a fashion show, as well as award-winning DJ Kaskade who spun live sets that kept guests dancing all night long.