AMResorts has signed a strategic alliance with Mexico’s Grupo Hotelero Santa Fe that will see AMResorts’ new Reflect Resorts & Spas co-brand three luxury all-inclusive properties in Punta Cancun, Los Cabos and Nuevo Vallarta, with Grupo Hotelero’s Krystal Grand division.

The alliance takes effect July 1. Under the co-branded partnership model AMResorts will be responsible for brand management, sales and marketing of the three resorts, which represent a total of 1,329 guest rooms, while Grupo Hotelero Santa Fe (‘HOTEL’ on the Mexican Stock Exchange) will maintain operational control.

 

 

Reflect Resorts & Spas will be a family-friendly luxury resort brand offering AMResorts’ signature vacation concept, ‘Unlimited- Luxury’, where everything is included:

• Reservation-free dining at gourmet restaurants,
• 24-hour room and concierge services,
• An unlimited premium beverage program,
• Day and nighttime activities for the entire family
• Included taxes and gratuities

 

In April 2018 AMResorts announced four new resorts in Mexico:

• Secrets Punta de Mita Resort & Spa • Dreams Punta de Mita Resort & Spa • Secrets Marina Resort & Spa • Now Natura Riviera Cancun

For more information, visit amresorts.com