Getting lost has never felt so good. Today, the Bermuda Tourism Authority (BTA) announced the launch of its new campaign Lost Yet Found, a wide-ranging multimedia marketing initiative that highlights Bermudian experiences and entices visitors to dive deeper into the island's culture. The result will shed light on the Bermuda way of life, making a vacation on the island a richer and more rewarding journey.

Lost Yet Found leans into the mystery of Bermuda. It doesn't give everything away—it invites people to find Bermuda for themselves and to find the activities, people, cuisine, and experiences that speak to them. Bermuda has something to dazzle just about anybody: pink and blue beaches, vibrant art and culture, impeccable style, cosmopolitan class, history in its bones, and some of the greatest golf on the planet. But the best part of Bermuda? Bermudians.

The Lost Yet Found campaign was built around extensive research and data which showed that potential visitors are seeking authentic experiences in the destinations they visit — and that Bermuda is well-positioned to provide those experiences. The BTA intends to utilize this campaign to drive visitors to the island in line with organisational objectives as outlined in the National Tourism Plan.

The campaign will be rolled out in the coming months with both digital and out-of-home placements being secured in key markets such as New York, Toronto, and Miami. Additionally, there will be a focus on attracting a new demographic to Bermuda with a focus on secondary markets such as Dallas, Vancouver, and Atlanta. Research shows these cities show high interest in traveling to Bermuda.

For more information on Lost Yet Found and Bermuda, visit GoToBermuda.com.