Blue Diamond Resorts had a prominent presence at the International Tourism Fair FITCuba 2025, held from April 30 to May 3 at the iconic Morro-Cabaña fairgrounds. As an active participant in this key industry event, the company’s commercial team strengthened strategic partnerships and explored new growth opportunities for tourism in Cuba.

The fair, dedicated to the Chinese market and attended by over 1,500 international professionals and 2,500 domestic participants, provided the ideal platform for Blue Diamond Resorts to reinforce its role as a leading player in Cuba’s hospitality sector. One of the most notable moments was the official luncheon hosted at Royalton Habana, where Cuba’s Minister of Tourism, Juan Carlos García Granda, met with top Canadian tour operators — a loyal and essential market for the destination. Guests enjoyed stunning views of the Malecón and the historic Morro Castle from this flagship hotel, a true symbol of Havana’s urban elegance.

Blue Diamond Resorts also welcomed travel agents and tour operators on familiarization tours across several of its properties, including Mystique Habana, Hotel Inglaterra, Memories Miramar Habana, and its beach resorts in Varadero, Trinidad, and Viñales. These visits offered a firsthand experience of the chain’s diverse portfolio, which blends city, nature, and beach experiences tailored to a wide range of travelers.

The discussions held during FITCuba 2025 with representatives from the Canadian, Latin American, European, and Chinese markets — to whom the fair was especially dedicated — revealed a promising outlook for future collaborations, commercial expansion, and the development of more specialized tourism products.

Blue Diamond Resorts thus reaffirms its commitment to Cuban tourism and looks ahead to a future of growth, innovation, and strong partnerships that continue to position Cuba as a comprehensive and competitive global destination.

www.bluediamondresorts.com