Celebrity Cruises has restructured its sales team to better support trade partners and key accounts.

According to Dondra Ritzenthaler, Senior Vice President of Sales, The Americas, and Keith Lane, Vice President of Sales, The Americas, the new structure comes into effect on May 23 and includes:

• Aligning Inside Sales with National Accounts under the leadership of Jennifer Suarez, Associate Vice President of National Accounts
• Providing top field accounts with key account manager support
• Driving incremental trade business in key cities via the line’s Field Sales Managers, who will also be armed with marketing and social media tools such as Branch Up, for Celerity’s valued partners

In addition, Celebrity’s Regional Marketing Managers will be refocused on supporting key partner marketing efforts by curating various tools and resources to help grow business, including leveraging Celebrity’s Marketing Assistance Program 2.0 (MAP), accessible through CruisingPower.com. MAP features educational modules, webinars and ideation workshops all designed to share best practices and tools to enhance marketing efforts.

The new structure comes on the heels of several product introductions from Celebrity, including FlexPay, which allows customization of how and when reservation balances are paid, and a new Future Cruise Credit redemption option that applies credits directly to outstanding balances.

Source: Travelweek