Photo: The Aurora Borealis, Iceland

Collette has introduced a new Solo Travel Savings Campaign, offering travel advisors fresh opportunities to capitalize on growing demand for solo travel, particularly among travellers aged 50 and over.

Running from March 4 through July 15, the campaign provides solo travellers with savings of up to $1,000 on select Explorations small-group tours, valid for departures through March 2027.

The initiative is aimed at helping advisors tap into one of the industry’s fastest-growing segments: value-driven solo travellers seeking premium, culturally immersive experiences in smaller groups.

“Solo travel continues to grow year over year, particularly among travellers over 50 who want cultural depth, high-quality accommodations and added confidence while exploring,” said Diana Ditto, Vice President of Product Marketing and Growth Strategy at Collette. “With this campaign, advisors gain a strong opportunity to convert solo travel leads by leveraging Collette’s buying power, strong pricing and immersive itineraries.”

The Solo Travel Savings Campaign applies to a curated selection of Collette’s Explorations tours, which are designed for small groups. Travellers can pursue bucket-list experiences such as viewing the Northern Lights in Finland on The Northern Lights of Finland, sampling regional cuisine on Flavors of Portugal & Spain or discovering ancient history and local traditions on Gems of Greece.

Long-haul adventures are also included, with itineraries such as ‘Exploring South Africa, Victoria Falls & Botswana’, ‘The Plains of Africa’ and ‘Wilderness of Southern Africa’ offering wildlife encounters and expansive landscapes. In Europe, options include ‘Mediterranean Coastal Journey: Spain, France and Italy’, ‘Coasts & Countrysides of England’ and ‘Sicily & Its Isles.’ For travellers drawn to the South Pacific, ‘Exploring New Zealand’s Wonders’ highlights the country’s dramatic scenery and cultural experiences.

Each Explorations itinerary features small groups of 14 to 24 travellers, boutique-style accommodations and locally inspired programming designed to balance connection and independence — an important consideration for solo guests.

For more information about the campaign, click here.

Source: Travelweek