Exclusive Resorts announced the launch of a new branded residential vertical, marking a strategic step in the company's transition from a private club focused on luxury travel to a fully integrated lifestyle platform for the ultra-high-net-worth. The initiative is designed to deepen engagement with Exclusive Resorts’ 4,500 Member families seeking extended stays and ownership opportunities, while also positioning the brand to capture new demand in the growing branded residential segment.

While The Club will remain the cornerstone of the new travel and lifestyle platform, the move underscores a broader diversification strategy—recently endorsed by investment from Kemmons Wilson Hospitality Partners, a private real estate firm and strategic investor in Exclusive Investments LLC, the newly established holding company of Exclusive Resorts.

The inaugural residential project will break ground at Punta Cacique, a master-planned coastal development on Costa Rica’s Cacique Peninsula, just 25 minutes from Liberia International Airport. The site plan is being developed in partnership with Hart Howerton, the internationally recognized architecture and planning firm known for its work on high-end resorts and residential communities. Exclusive Resorts’ entry into branded residential builds on The Club's 20-year track record of disciplined capital deployment and operational oversight of a $1 billion real estate portfolio, including 21 residences on Costa Rica’s Peninsula Papagayo. The expansion also responds to ongoing demand from The Club’s 4,500 Member families—more than 60% of whom already own second homes and regularly seek ownership and extended-stay opportunities in destinations where The Club operates.

Ownership, reimagined: A model that extends beyond the home

Existing Members of Exclusive Resorts will receive priority access to purchase homes in the initial release with sales expected to begin in early 2026 during the project’s pre-construction phase. Select homeowners will have the option to place their residence—professionally managed and operated within the Exclusive Investments platform—into a closed-network portfolio. Unlike traditional vacation rental models, this approach offers owners the opportunity to generate income while retaining greater control over how, when, and by whom their home is used—providing peace of mind to those who value both return and discretion. The homeowner experience is expected to reflect many of the same service hallmarks that have defined The Club.

Since its inception in 2002, Exclusive Resorts has evolved into a highly curated community of Fortune 500 executives, leading entrepreneurs, Michelin-starred chefs, renowned artists, and elite athletes. For those who join The Club, ownership extends far beyond a single residence—it becomes a gateway to a broader, experience-driven lifestyle. This integrated model sets the offering apart from traditional vacation-home ownership, providing access to an expansive portfolio of 400+ luxury residences and rare experiences across 75+ destinations, along with priority invitations to exclusive events around the world.

A new vision for luxury living in Costa Rica

Punta Cacique, a new 600-acre coastal development on Costa Rica’s Cacique Peninsula, blends high-end hospitality, residential real estate, and regenerative design in one of the world’s most sought-after locations. Backed by Revolution, the investment firm founded by AOL co-founder Steve Case, the project reflects a growing demand for purpose-driven luxury rooted in wellness, sustainability and cultural authenticity. Waldorf Astoria was the first to develop on the peninsula, opening a flagship hotel and branded residences in April 2025. Punta Cacique also has plans to include a working farm, equestrian center, wellness campus, and a locally curated commercial village.

Exclusive Resorts has an active pipeline of additional branded residential projects in development, with further announcements expected early next year.

For more information, visit exclusiveresorts.com.