The Global Wellness Institute (GWI), the leading nonprofit dedicated to research and education in the global wellness industry, has announced the renewal of its partnership with BDMS Wellness Clinic for a third year. This ongoing collaboration ensures continued access to in-depth research on Thailand's evolving position within the $6.3 trillion global wellness economy.

Among the world's top 25 wellness markets, Thailand ranked #1 in wellness market growth from 2022 to 2023, with 28.4% growth, according to GWI's latest Wellness Economy Monitor. Thailand's wellness market grew from $31.6 billion in 2022 to $40.5 billion in 2023. Globally, Thailand is ranked as the 24th largest wellness economy, 9th in the Asia-Pacific region, and 15th worldwide for wellness tourism. A comprehensive analysis of Thailand's standing across all 11 wellness economy sectors is available on GWI's Geography of Wellness platform.

Thailand's wellness economy and tourism sector

Like much of Asia, Thailand's wellness economy saw a contraction in 2020 due to the pandemic, declining by 31.6%. However, a strong rebound followed, with a growth rate of 28.4% from 2022 to 2023. This recovery has been primarily driven by wellness tourism, which generated $12.34 billion in 2023, marking a huge 119.5% annual growth rate from 2022 to 2023. Notably, international wellness travelers in Thailand spend on average $1,735 per trip, while domestic travelers spend just $367. Wellness real estate and thermal/mineral springs also experienced robust growth, with annual increases of 11.4% and 14%, respectively.

Wellness tourism in Thailand

Blending cultural richness, natural beauty, and a deep-rooted wellness tradition, Thailand offers an unparalleled wellness experience. From spiritual Buddhist practices and Muay Thai to nutritious Thai cuisine and top-tier medical wellness services, the country remains a sought-after haven for holistic wellbeing. Whether through traditional Thai massage, advanced medical checkups, or specialized wellness retreats, Thailand continues to set the standard for accessible, high-quality wellness experiences.

For a more detailed analysis, including new data on each of the 11 wellness sectors, download the free Global Wellness Economy: Thailand report.