The Globus family of brands’ new ‘Two Trips. One Destination’ campaign positions touring as ‘the ultimate travel upgrade for the next generation of globetrotters,’ says the company.

The campaign consists of streaming television, digital advertising and a refreshed site, and showcases the difference between going it alone and going with Globus by following two couples in the same destination on two very different vacations.

As Globus puts it: “One faces the all-too-familiar headaches of DIY travel; the other enjoys seamless, story-filled adventures with Globus.’

Born adds that the campaign builds on a proprietary global study conducted by MMGY Travel Intelligence, commissioned by the Globus family of brands, showing that nearly three-quarters of Gen X (74%) and younger Boomers (71%) find guided vacations appealing. Key drivers include the promise of balance, value, cultural connection and freedom from stress.

Born says Globus has evolved its touring styles to meet these travellers where they are, with offerings including Choice Excursions and the company’s largest offering of Small Group Discovery tours averaging 15 guests.

Globus family of brands offers more than 500 vacations across 80+ countries and six continents. Travel styles include Classic, Small Group Discovery, Independent City Stays & Tours, Undiscovered, Escapes and Rail.

Travel advisors are invited to visit the Travel Advisor Portal for details.

Source: Travelweek