The Jordan Tourism Board (JTB) has appointed Trove Tourism Development Advisors as its market-based representation partner across the United States, Canada and Mexico, marking a new unified approach to its North American tourism strategy.

Under the mandate, Trove Tourism Development Advisors will lead travel trade engagement, media relations and market development efforts across all three markets, working in close collaboration with TM Americas.

Headquartered in New York City, Trove Tourism Development Advisors is a tourism marketing agency focused exclusively on destination marketing organizations, with experience in destination promotion and trade representation across North America. The agency will oversee trade, consumer and media relations as part of its new role representing Jordan.

The partnership will also see Trove work alongside TM Americas, which operates offices in Orlando, Toronto and Mexico City. According to the two agencies, the collaboration builds on an established track record of joint destination representation and is designed to strengthen distribution while expanding access to new trade channels and consumer segments.

Together, the partners will support Jordan Tourism Board’s objective of positioning the destination as a year-round standalone travel experience for North American travellers. Activities will include travel trade engagement, media relations, press trips, co-operative campaigns with tour operators and airline partners, familiarisation programmes, travel agent training and ongoing market intelligence across the region.

“Jordan is a place of extraordinary history, culture, and natural beauty, and we are excited to further grow the brand across North America,” said Danny Cohanpour, CEO and Founder of Trove Tourism Development Advisors. “We are honored to take on this mandate, to work alongside our partner TM Americas, and to drive real results for the Jordan Tourism Board and its trade and media partners across the region.”

Source: Travelweek