Welcoming the first X Games event in Ventura with open arms, the business community will include X Games-themed items to their offerings, create specialty X Games cocktails and more. As one way to give back to the community, X Games will join Visit Ventura and the Ventura Land Trust in a river cleanup in the area adjacent to the fairgrounds. 

Downtown Ventura will host a free, all-ages community event on Thursday, July 20 to spark the X Games finals weekend. The Kickoff Skate Jam, presented by BlackHole SkateShop, Downtown Ventura Partners and Carver Skateboards, will transform the intersection of Main and California streets into a unique, fan-friendly obstacle course. The jam will run all day, with top local amateurs and pros on course from 6pm-8:30 pm, and will feature music, an X Games athlete meet and greet, and other family-friendly activities. 

Visit Ventura is excited to introduce in collaboration with over 13 local cocktail restaurants, a special project for X Games fans and athletes to sip and enjoy. "Ventura Community Celebrates the X Games: cocktail series" toasts to the X Games coming to Ventura with more than 16 unique and refreshing cocktail drinks. Each drink ties in the spirit of the X Games with Ventura flair. 

Among the cocktails, the names draw inspiration from famous tricks like “The 900” from the Twist on Main and “Baltan Barspin” from Strange Beast. The kids can enjoy an X Game-themed drink too. “Moto Mocktail” from Peirano’s is a fun alcohol-free drink that anyone can try. 

Rocks and Drams will host the official Athlete VIP welcome party ahead of the finals weekend where they will showcase their X Games-themed drink, Pat Casey "Double Decade Backflip". The cocktail honors the former BMX pro and X Games athlete who passed away in early June after a motocross bike accident. The cocktail bar’s two other specialty drinks draw inspiration from motocross and BMX. 

A full list of cocktails available now in Ventura can be found here. Please check back frequently for the most up to date information.

The Ventura community and local businesses have rolled out the hospitality carpet. Fans can try Aloha Steakhouse’s “X Games Burger” which is shaped in an “X”, an X-pizza at Tony’s Pizzaria just a block away from the X Games venue, a special X Games manicure at Pierpont Nail Spa, and many other fun bites. A full list of activations can be found here.

 X Games staff and athletes have been invited to participate in a river cleanup on July 19 ahead of the X Games finals weekend in partnership with Ventura Land Trust (VLT), a community-based nonprofit organization dedicated to preserving open space and providing public access in Ventura. 

The cleanup effort will focus on removing trash and invasive plant species from the Willoughby Preserve, which is adjacent to the fairgrounds where the X Games is held. This effort will help to reduce the amount of trash going into our ocean, which is a benefit to wildlife and beach goers alike. More information about this event can be found here.

A media gallery of the cocktails and other activations can be found here.