Marriott International and Playa Hotels & Resorts are teaming up to expand The Luxury Collection brand in the Mexican Caribbean.

The two companies have signed an agreement to open Paraiso de la Bonita, a Luxury Collection Adult All-Inclusive Resort, Riviera Maya in late 2024. Located in Puerto Morelos, just 20 minutes from Cancun International Airport, the resort will offer 100 oversized, oceanfront suites, a 22,000 square-foot spa, and three restaurants including a 5,000-bottle cellar, a sushi bar and a ceviche bar. There’ll also be a ‘resort within a resort,’ a separate building within the property featuring 10 suites with private plunge pools and beach access, an exclusive pool plus two dedicated restaurants with a private chef.

“Paraiso de la Bonita, a Luxury Collection Adult All-Inclusive Resort, Riviera Maya is the result of Playa’s strategic initiative to offer our customers differentiated concepts in the all-inclusive segment,” said Fernando Mulet, Executive Vice President and Chief Investment Officer for Playa Hotels & Resorts. “We are excited to continue expanding our managed portfolio alongside Marriott International. The demand for luxury all-inclusive products has been growing significantly, and we are proud to lead this transformation.”

The signing also reinforces Marriott’s commitment to conversion-friendly brand offerings. The company anticipates substantial conversion opportunities within the luxury segment for The Luxury Collection brand, adding to its diverse portfolio of conversion-friendly brands spanning various brand segments, including Autograph Collection Hotels, Tribute Portfolio, Delta Hotels, and Four Points by Sheraton.

Other properties in Marriot’s portfolio of luxury and adults-only all-inclusive resorts include Sanctuary Cap Cana, a Luxury Collection Adult All-Inclusive Resort, Punta Cana and Almare, a Luxury Collection Adult All-Inclusive Resort, Isla Mujeres.

Source: Travelweek