Meet Boston has appointed Development Counsellors International (DCI) as its agency of record in Canada for public relations, business events and travel trade.

Canada is Boston’s largest international market, with hundreds of thousands of Canadians visiting each year for leisure, business and educational opportunities.

The new partnership marks a significant step in Meet Boston’s international marketing strategy, aiming to increase awareness, visitation and engagement among Canadian travellers, said Martha J. Sheridan, President & CEO of Meet Boston.

By partnering with DCI, Meet Boston is committed to deepening its connection with Canadian travellers, travel trade professionals and media, ensuring Boston remains a top choice for Canadian visitors, she added.

DCI will lead Meet Boston’s integrated public relations and travel trade efforts across Canada, working with local partners to deliver campaigns and activations.

Source: Travelweek