Perhaps you've heard or read somewhere that Minneapolis is "a ghost town" or that "it's overrun." Either way, there has been a lot of fussing about Minneapolis. Starting today, Meet Minneapolis invites travelers to "See What All the Fuss Is About" through its new tourism campaign.

Meet Minneapolis, in partnership with the Minneapolis-based agency Periscope, is setting out to address those misperceptions head-on with a tourism campaign to reclaim the city's narrative through "See What All the Fuss Is About." Minneapolis natives embrace the diverse variety of world-class experiences people can have in the state's largest city. However, negative perceptions have overshadowed the abundance of positive experiences visitors can enjoy.

To access visual assets from the campaign, including the 30-second video, go here.

The result is a campaign designed to boldly and confidently tell the city's story to people who used to travel to Minneapolis often – as well as those who are new to the destination – by highlighting the remarkable things that the city has to offer.

The "See What All the Fuss Is About" tagline will be accompanied by digital, broadcast and print advertising, billboards along highways, a dedicated web presence and a social media influencer program. The campaign will utilize a blend of highly visual and engaging tactics to reach various audiences and turn the dial on their perceptions of Minneapolis. This year's media spend will be approximately $500,000.

Visit minneapolis.org/whats-the-fuss/fuss/ to learn more.