Photo by Hilton

This August, Hilton will open Motto by Hilton New York City Times Square, the second hotel from the Motto by Hilton brand in New York City. The 400-room tower is in the heart of Manhattan's famed Times Square neighborhood, offering an immersive and authentic affair under the lights of Broadway.

Reimagining the large-scale footprint of a New York City hotel, Motto Times Square will entice guests looking for connection and efficiency. Guest rooms designed with an intentional footprint feature soft neutral textures offering a cozy escape, while dynamic storage and technology features synthesize their stay. The property's signature restaurant The Alderman will offer an elegant take on the classic New York City diner with American food and craft cocktails inspired by the beginning of the last century, updated to have a modern flair.

The ideal New York City adventure hub, Motto Times Square is set inside the bustling city center, located on 48th Street. The hotel is steps away from 41 Broadway theaters, immersive spectacles, unique outdoor attractions and distinct dining venues, while also being just minutes from celebrated uptown museums such as The Metropolitan Museum of Art, MoMA and The Guggenheim, in addition to Radio City Music Hall and Rockefeller Center.

A Minimal Nod to The Past, for Future Travelers

Inspired by combining 1920s New York City style and design with today's modern lines and architectural elements, a sophisticated palette of warm tones will offer guests a tranquil respite from the excitement of the neighborhood, while still granting unparalleled access to the bright lights and world-renowned attractions. The connection to past and present is expressed throughout, with headboards mimicking the city skyline with curves and corners that reflect the architectural evolution of the city, in a neutral and calming collection of textures.

Art selected by contemporary artists reinvents the lines and forms of 1920s fashion in a minimal and sophisticated way for the modern era of the 2020s. Art focused on shape scale replaces the technicolor displays outside, with softer refined details. Communal spaces marry the rhythm of the archways and corners with an intentional flow of welcoming spaces from The Commons to the arched lobby bar and into the on-property restaurant.

Flexible Guest Rooms with Smart Room Technology

Motto Times Square will offer cleverly compact rooms with a soft, modern design that feature unobstructed views of the city and are outfitted with everything guests need for an enjoyable and restful night's sleep, including top-notch mattresses and sound-absorbing surroundings. The hotel features its signature sets of connecting rooms, providing guests the ability to book up to six unique adjoining rooms together. Motto by Hilton was the pioneer of Confirmed Connecting Rooms by Hilton technology, so guests can not only take advantage of the brand's unique room configurations, but also simplify coordinating travel for larger friend and family groups.

Other room details include:

• Cleverly compact rooms are designed to provide what guests value most in a more efficient footprint, while in-room tech allows guests to personalize their space by adjusting the temperature and lighting by mobile device
• Flexible sleeping setups, including a queen Bunkie (bunk bed) with a twin bed above, a queen flex bed that stows into the wall, and standard queen bed
• Design details to maximize the space, including built-in storage and conveniently located power outlets
• Sleek and beautifully tiled showers with premium bath amenities and high-quality shower heads, as well as illuminated vanity and full-size mirrors

As part of Motto by Hilton, Motto Times Square is committed to the brand's investment in carbon offset projects across the globe that create impactful change, including the Starch Wastewater to Energy initiative in Thailand, the Rwanda Boreholes project, Blue Fire Bio Wastewater Treatment and Biogas Utilization Project, the Crow Lake Wind initiative and the Taiwan InfraVest.

Guests of Motto Times Square can enjoy the benefits of Hilton Honors, the award-winning guest loyalty program for Hilton's distinct hotel brands. Members have access to instant benefits such as Digital Key, flexible payment options using Points, exclusive member discounts and free Wi-Fi.

Motto by Hilton Times Square is the sixth Motto by Hilton to open since the brand launched in 2018, joining Motto by Hilton New York City Chelsea, Motto by Hilton Washington DC City Center, Motto by Hilton Philadelphia Rittenhouse Square, Motto by Hilton Tulum and Motto by Hilton Rotterdam Blaak. Motto continues to expand its portfolio of curated hotels in prime, urban destinations, with locations including Cusco, Peru; Hong Kong; Glasgow, Poland; Atlanta, Georgia and more coming soon.