MSC Cruises is rolling out updates to its loyalty program, the MSC Voyagers Club, to make cruising with the line even more rewarding.

The company is introducing a new loyalty tier for its most devoted guests—MSC Voyagers Club Blue Diamond. The new tier sits above the existing levels (Classic, Silver, Gold and Diamond) and unlocks a range of exclusive benefits including:

• Flexible check-in times with priority embarkation and dedicated luggage drop-off service via the MSC Yacht Club check-in desk
• My Choice dining, allowing guests to dine anytime within the main restaurant’s hours of service
• A free Browse Wi-Fi package for one device per member
• Free shuttle bus tickets in selected ports
• Meet and greet with ship’s captain or officer
• Priority embarkation and priority access to tender boats in port

These benefits come on top of the existing Diamond tier membership benefits and both Diamond and Blue Diamond members will be given the highest priority for a cabin upgrade should one be available.

The Blue Diamond tier is only attainable by sailing with MSC Cruises, and not via alternative routes such as the MSC Voyagers Club Status Match Program, meaning it truly rewards the line’s most loyal guests.

Another new benefit for all MSC Voyagers Club levels is the validity of their membership, which has been extended from three to five years. This means guests have more time to move through the membership tiers to access more benefits, only needing to cruise once every five years to retain their membership.

It’s now even easier to become a MSC Voyagers Club member. Anyone can sign up, even without a current booking, giving immediate access to the MSC Voyagers Selection departures and discounts of up to 20%. This unlocks new savings opportunities for anyone planning a vacation, whether they are searching for a quick Caribbean cruise getaway, a bucket-list Mediterranean cruise vacation, or one of the company’s new Alaska cruises.

Plus, U.S. residents booking through U.S. reservation channels are automatically enrolled, making it even easier to begin earning status in the program.

The refresh also sees enhanced benefits across all levels of the loyalty program.