Posadas, the leading hotel operator in Mexico, closed the year with a score of 64 points on the Net Promoter Score (NPS), the main indicator of satisfaction, loyalty, and service quality within the global hotel industry.

In the context of Día Posadas, the company highlighted its latest results: an increase in NPS compared to the 2024 metrics, driven mainly by improvements in hospitality, operational efficiency, and consistency in brand standards.

These measurements were made possible through the application of more than 277,000 surveys received and processed in real time with the support of Medallia’s technology, enabling the hotel group to gain a deep understanding of guest profiles and needs.

Thanks to automated alerts and executive dashboards that allow teams to make immediate decisions, response times and the resolution of guest-detected issues have improved, making it possible to achieve these record-breaking satisfaction figures.