Visit Myrtle Beach has appointed Pulse Travel Marketing as its new agency of record in Canada.

Pulse Travel Marketing is taking over the reins from incumbent Kimberly Hartley of Travel Solutions by Design, which has been a valued and trusted partner for 14 years and whose dedication and contributions have created a solid platform for continued success. Pulse will be responsible for developing and implementing strategic marketing programs to increase the Myrtle Beach area’s profile in the primary markets of Ontario and Canada. It will work closely with travel trade partners and media to create campaigns that will drive demand.

The agency was selected through an extensive RFP process, says Karen Riordan, Visit Myrtle Beach president & CEO.

“Pulse Travel Marketing has a great history of delivering exceptional strategies for clients in travel and tourism and stood out in the RFP process with their bold, creative thinking. Our task force selected Pulse based on their expertise and market knowledge, and their ability to continue building on our past successes to help us meet our goals in the years ahead,” says Riordan.

Sana Keller and Annika Klint, managing partners at Pulse Travel Marketing, adds: “Canadians have always loved Myrtle Beach as one of the closest warm-water beach destinations due to the 60 miles of pristine coastline, including six wide, beautiful beaches, loads of attractions and activities, over 90 golf courses, a range of accommodation for every price point, and over 2,000 restaurants. We have a team with a bold vision that is ready to help Visit Myrtle Beach connect and engage with their target market by working with the travel trade, tour operators, airlines, meeting planners and the media.”

Pulse has named Rebecca Seeds as account manager for Visit Myrtle Beach in Canada. She will lead the account from Pulse’s Toronto-based office, with support from Sylvie Madore in Quebec and the account PR and marketing teams.

For more information on travel to Myrtle Beach go to visitmyrtlebeach.com.

Source: Travelweek