Photo by Red Roof

Red Roof®, an award-winning leader in the lodging industry, will open 50 properties — new builds and conversions — in 2023, representing 60 percent year on year growth. The company attributes this strong growth to continued demand for the brand.

As the company celebrates a half century of serving guests in 2023, it is continuing to deliver record performance by adapting to a dynamic environment where both guests and hotel operators are facing economic pressures. Red Roof delivered record revenue in 2022, which increased 6.9% percent year over year.

With 76% brand contribution¹ and 104.7% RevPAR index², ten percent of the new properties will be Red Roof PLUS+, meeting the needs of consumers looking for enhanced amenities at a value price. While consumers continue to belt tighten, there are those guests looking for a 'PLUSed' up experience and the highest level of comfort in a modern, sleek room at an affordable price. The new Red Roof PLUS+ properties will be in cities including: Brooklyn, NY; Jamaica, NY; Virginia Beach, VA; San Antonio, TX and Belleville, MI. Five additional locations are expected to open in 2024.

In the last two years, Red Roof has moved aggressively in the strong and high demand extended stay category, opening eleven HomeTowne Studios properties, with ten additional openings expected in 2023. As the Red Roof brand draws closer to 700 properties systemwide, the company is also launching a new dual-branded prototype, which offers franchisees an additional Red Roof option— Red Roof Inn and HomeTowne Studios, on the same property. The dual brand provides both guests and franchise owners increased flexibility and added value.

*Pet accommodations policy may vary at some HomeTowne Studios by Red Roof and The Red Collection locations. To verify a hotel's pet policy, please review hotel information online at redroof.com or by contacting the hotel directly.