Created by Equator Learning, the largest global training and engagement company for destinations, hotel groups, cruise companies, attractions, airlines and travel suppliers, the scheme incentivizes sales and bookings made by travel agents and tour operators.

Customers of Equator Learning can offer eTravelRewards™ to their existing databases of agents who are qualified on their training programme.

“To my knowledge this is the first fully-flexible and globally available travel rewards platform for the trade, which can link seamlessly to a sophisticated training system,” said Ian Dockreay, chief executive of Equator Learning.

Travel agents and tour operators collect points for bookings made on a variety of travel-related products including destinations, flights, hotel rooms, cruises and car hire.

Points are then converted into prizes, such as a night in a hotel, Amazon gift vouchers or tickets to various attractions.