Travel Leaders Network is continuing its momentum into 2025, ending the first quarter with steady growth in membership, increased trip spend and high demand for educational offerings.

In the first quarter of 2025, Travel Leaders welcomed 64 new Affiliate members in the United States and six in Canada, representing a combined US$30 million in preferred supplier partner sales. Additionally, a new Associate (franchise) agency joined the network, contributing an estimated US$16 million in revenues.

Education remained a key focus, with 4,160 travel advisors participating in virtual, instructor-led training sessions designed to deliver expert insights and real-time Q&A. A total of 91 travel advisors also earned the Trusted Travel Advisor designation during the quarter, meeting the program’s rigorous standards for expertise and professionalism.

Across Canada, Travel Leaders hosted six exclusive Mixers, attracting 390 members and 96 preferred supplier partners. Membership in Canada continues to be strong, with a 97% retention rate, reflecting high engagement and commitment among members.

Travel Leaders’ SNAP booking tool also continued to drive results for members. Designed for non-GDS users to book air, car and hotel, SNAP has seen more than 1,100 advisors book over 7,300 flight tickets since its launch. With an average commission of 4.4% per ticket – considered high in  an industry where many airfares offer little to no commission – SNAP is helping members generate significant new revenue streams.

Since the beta launch of SNAP CA on March 17, 2025, Canadian members have been quick to adopt the platform, with 978 advisor enrollments representing 126 member agencies to date.

On the marketing and supplier side, Travel Leaders members benefited from several exclusive opportunities during Q1. Events included the Honeymoon & Destination Wedding Alliance’s annual summit at Palace Resorts in Cancun, a Travel Leaders-exclusive Baglioni Hotel key account summit in Rome and Venice, and a post-ASTA River Cruise Expo charter with Avalon Waterways.

The Agent Profiler lead generation tool also reported a strong performance, with the average booking value rising from US$6,500 to $10,655 compared to the same period last year.

For more information, visit TravelLeaders.com.

Source: Travelweek