Photo: Mont Tremblant, Quebec

Alterra Mountain Company has unveiled the 24/25 Ikon Pass, heralding the start of another snowy season filled with thrilling adventures across the globe. 

On sale now, the Ikon Pass offers access to over 50 premier destinations spanning the Americas, Europe, Australia, New Zealand and Japan, inviting skiers and riders to embark on unforgettable globetrotting journeys. 

In addition to Ikon’s impressive international roster of resorts, it offers several Canadian offerings including Mont Tremblant in Quebec, Blue Mountain in Ontario, and CMH Heli-Skiing & Summer Adventures in British Columbia. Furthermore, Ikon Pass has partnered with numerous other Canadian resorts, giving pass holders access to SkiBig3 (Sunshine Village, Lake Louise, Mt. Norquay) in Alberta, Revelstoke Mountain Resort, RED Mountain, Cypress Mountain, Panorama Mountain Resort, and Sun Peaks Resort in British Columbia.

Prices for the 24/25 Ikon Pass start at $1,689. The Ikon Base Pass starts at $1,169 while the Ikon Session Pass starts at $349. Flexible payment plans and early bird discounts are available. 

For all Ikon Pass products and pricing, visit ikonpass.com/en/shop-passes.

Infrastructure and Experiences

Alterra Mountain Company has recently invested over $1 billion in new and improved infrastructure and experiences across Ikon Pass destinations, promising unparalleled access and amenities. 

As of this year pass holders enjoy access to over 1,000 additional acres of terrain, including upgraded beginner areas and 25 new state-of-the-art lifts designed to minimize congestion and maximize time on the mountain.

The investment extends beyond the slopes, with the introduction of eight new lodges and enhanced skier services, ensuring a seamless experience both on and off the mountain.

Peak Perks and Expanded Benefits

The 24/25 Ikon Pass brings with it a suite of enticing benefits designed to enhance the skiing and riding experience. Pass holders can revel in additional pass holder benefits including:

• Buy Now Ride Now, 2024 Spring Access for new passholders
• First tracks privileges at participating resorts
• Friends & Family discounts day tickets
• A free summer bike park day at select destinations
• Discounts on gear, travel services and fitness brands

For those seeking an adrenaline-fuelled adventure, the 24/25 Ikon Pass unlocks the opportunity to experience heli-skiing like never before. Pass holders can indulge in a credit of up to $1,400 CAD for a CMH Heli-Skiing excursion, immersing themselves in the pristine powder of CMH Purcell or other CMH destinations.

Community Engagement

Beyond the thrill of exploration, the 24/25 Ikon Pass embodies a commitment to giving back to mountain communities. A portion of every pass purchased contributes to mental health initiatives, supporting the well-being of those who call these majestic landscapes home.

Future Expansion

Looking ahead, Alterra continues to redefine the skiing landscape with ambitious expansion plans. The recent acquisition of Arapahoe Basin in Colorado, and a significant expansion at Deer Valley Resort underscore Alterra’s commitment to innovation and growth. 

For more information visit ikonpass.com.

Source: Travelweek