The Utah Office of Tourism (UOT) has re-appointed Canuckiwi Consulting to lead account in Canada.

As a representation firm specializing in U.S. destinations, Canuckiwi will spearhead the UOT’s strategic initiatives in Canada for the next five years, which include consumer marketing, travel trade, public relations and social media engagement. Plus, UOT will work with the travel trade across Canada through the Utah Specialist Academy and on targeted campaigns designed to educate and inspire Canadian travellers.

According to Natalie Randall, Managing Director, Utah Office of Tourism and Film Commission, Canada is the top international market for tourism to Utah.

“Canuckiwi’s proven track record of representing the UOT over the past 10 years, their deep understanding of the Canadian travel landscape and their extensive contacts in-market make them the ideal partner to elevate Utah’s profile and attract more visitors from Canada,” said Randall.

Corey Marshall, Principal of Canuckiwi, added: “We are incredibly excited to collaborate with the Utah Office of Tourism to showcase Utah’s unparalleled natural landscapes and diverse experiences to Canadian travellers and propel the destination to a top 10 must do in the USA. While many travellers and travel advisors associate Utah with its Mighty 5 national parks and ‘The Greatest Snow on Earth,’ there’s so much more to discover in the state.”

This year, the UOT is celebrating 100 Years of Film in Utah and the introduction of a Utah Film Trail, set to launch this summer. Utah is also set to welcome NHL’s newest team, the Utah Hockey Club, whose first pre-season home opener is scheduled for Sept. 23 in Salt Lake City, as well as Park City’s new Deer Valley East Village, including the new Grand Hyatt Deer Valley, for the winter 2024-25 ski season.

For more information go to www.visitutah.com.

Source: Travelweek