Virgin Atlantic has become the first airline in the world to launch an app within ChatGPT, opening up a new way for customers to discover and plan their next trip simply by asking.

Building on Virgin Atlantic’s AI-powered Concierge, the Virgin Atlantic app in ChatGPT allows customers to search for flights using everyday language, whether they’re dreaming of a beachside escape to sun-soaked Barbados, planning a last-minute trip to the bright lights of New York, or looking to soak up the vibrant energy of Delhi.

Customers can ask for exactly what they want, from “flights to the Caribbean in February” to “show me flights in Premium to Los Angeles next month”, with tailored options surfaced instantly. ChatGPT then presents these in a clear, easy-to-read summary, making it simple to compare and choose.

Once a flight is selected, customers are seamlessly directed to Virgin Atlantic’s website or mobile app to complete their booking, creating a smooth journey from inspiration through to purchase.

The launch builds on the airline’s recent digital innovations, including the rollout of Virgin Atlantic Concierge and the introduction of its new mobile app, giving customers more ways to plan and manage their trips. 

This latest launch marks another step in Virgin Atlantic’s ambition to create brilliantly different experiences, blending technology with human warmth to redefine premium travel in the digital age.

The Virgin Atlantic app in ChatGPT is available now.