Virginia Beach has announced new representation in the Canadian market, appointing Siren Communications to lead its public relations in Canada.

“Generations of Canadians have fallen in love with Virginia Beach and we’re excited to welcome even more of our northern neighbours to our vibrant coastal city,” says Nancy Helman, director of the Virginia Beach Convention and Visitors Bureau (CVB).

Siren Communications founder Ann Layton added: “Virginia Beach is a wonderful travel destination that offers something for everyone. This sunny stretch of the Virginia coastline has so many cultural attractions, including museums, art galleries, theatres and historic sites. The boardwalk is a popular attraction in its own right, with many restaurants, shops and entertainment options for travellers of all ages.”

Virginia Beach Aquarium

The destination has plenty that’s new for 2024, including the following:

• Virginia Aquarium: The city’s marine science museum recently completed a $28.9 million expansions and renovation and will welcome its first guests this month. Coinciding with the expansion is the launch of Rainforest Adventure, an interactive new attraction running until April 28 that explores some of the least-known habitats on earth. 
• Virginia Museum of Contemporary Art: The centre has welcomed a major new travelling exhibition called ‘Mark Dion and Alexis Rockman: Journey to Nature’s Underworld,’ featuring approximately 30 large-scale paintings and sculptures created by Dion and Rockman that span 30 years. The exhibit runs from Feb. 9 to June 9.
• New music festival: A three-day music festival is set to take place from April 26-28 featuring national pop, R&B, rap and contemporary recording artists on a trio of oceanfront stages.
• New reggae festival: Virginia Beach will be jammin’ from May 31-June 2 as a new two-stage, oceanfront festival spotlights reggae music, food and culture.
• New Virginia Beach trail: Expanding on a multi-use trail that stretches 1.5 miles inland from Rudee Inlet, the city is developing a 12-mile pathway along a former rail line that once complete, will span the full width of the city, connecting communities, amenities and other pathways across the region.
• Mt. Trashmore: A 50th anniversary facelift for Kids’ Cove playground includes a $1.6 million renovation project slated for completion in late summer. Upgrades include the addition of new climbing and sliding equipment on the face of the hill that connects to the ground-level playground.

For more information on Virginia Beach go to visitvirginiabeach.com.

Source: Travelweek