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November 22 2024 / 07:09 AM
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Visit Florida
Season 2 of the highly successful docuseries, launching this Sunday, brings Northwest Florida directly to your homes

VISIT FLORIDA and The Weather Network have teamed up again to bring Florida sunshine to tourists with a second season of the highly successful docuseries Wanderlust: Florida.

Season 1 of Wanderlust: Florida was viewed more than 11.7 million times on broadcast alone, outperforming estimates by 79 percent. The docuseries was phase two of a larger multifaceted campaign, which included digital, social, broadcasts and contests, and reached more than 42 million consumers.

As one of The Weather Network's most-watched programs and with its viewers’ appetite for learning, a second season was a natural fit to continue to shine an unforgettable light on Florida's off-the-beaten-path destinations and hidden gems told by local Floridians.

 The second season, which will consist of two 18-minute-long episodes, launches this Sunday, February 20 at 10:00 p.m. ET on The Weather Network and will take viewers on a scenic road trip through Northwest Florida with stops in Tallahassee, Panama City Beach, South Walton and Pensacola.

Season 1 of Wanderlust: Florida was our first ever episodic docuseries that allowed us to provide our Weather Network viewers with a virtual escape to Florida,” said Sam Sebastian, CEO of Pelmorex Corp. (The Weather Network). “I am excited that through our collaboration with VISIT FLORIDA and our production partner, The Creator’s Bureau, we have the opportunity to continue to provide our viewers with new virtual escapes of the hidden gems and unique adventures that Florida has to offer.

As part of the launch of season 2, VISIT FLORIDA is also announcing the Wanderlust: Florida contest, running from February 14 to March 14, 2022, that will give two lucky winners the opportunity to experience the destinations and activities featured in season 2 of the docuseries. Viewers can enter online every day for a chance to win one of two prize packages, including roundtrip flights for one winner and up to three guests, accommodations, car rental and various activities in Pensacola and Panama City Beach. The prizes will be valid until April 1, 2023.

 Tune in to The Weather Network on Sunday, February 20 at 10:00 p.m. ET to watch the first episode of Wanderlust: Floridaseason 2. Watch the trailer for season 2 below. For more information about the Sunshine State, head to VISITFLORIDA.com.

Feb 23, 2022

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