Photo: Travel advisors gather at Sandals Saint Vincent and the Grenadines for "Back to the Beach," one of 12 Sandals and Beaches Resorts hosting this five-day immersive event packed with networking opportunities, hands-on training, and unforgettable destination experiences—all set against the lush, vibrant backdrop of the Caribbean.

In celebration of the passion, dedication and meaningful impact of the travel advisor community, Sandals Resorts–the Caribbean's leading all-inclusive brand–proudly partners with the American Society of Travel Advisors (ASTA) as the global sponsor of Global Travel Advisor Day 2025. This year's celebration features a lineup of dynamic events, exclusive programming, and unmissable incentives to honor the true champions of Caribbean travel.

Sandals Resorts and ASTA Present Exclusive Facebook Live Event

Streaming on ASTA's Facebook page at 2:00 PM EST, a Facebook Live event will feature ASTA President Zane Kerby and Gary C. Sadler who will come together to share industry updates, giveaways and reveal new initiatives designed to drive advisor success, such as the redesigned Travel Advisor Portal, now featuring a refreshed dashboard with tools for revenue tracking, booking management, customizable invoices, and more. Sadler will also dive into the recently launched Sandals Elite Advisor (S.E.A.) Program, a tiered recognition platform designed to reward top-performing advisors with exclusive benefits—including productivity bonuses, booking incentives, enhanced resort experiences, and dedicated sales support–and WAVE by Sandals, a new digital marketing platform offering content management, AI-driven customization, and performance tracking to help advisors grow their online presence.

Five Islands, Twelve Resorts, 450+ Travel Advisors: It's Back to the Beach

From the digital waves to the Caribbean shores, Unique Vacations, Inc. executives and Business Development Managers (BDMs) came together to host the highly anticipated annual 'Back to the Beach' event through May 8th. With over 450 travel advisors in attendance across 12 Sandals and Beaches Resorts, the five-day experience invited advisors to engage in hands-on sessions focused on travel trends, destination weddings, dive programs, and the latest in social media marketing strategies—all while soaking in the beauty and warm hospitality of the islands.

To commemorate Global Travel Advisor Day, each participating resort is hosting a special luncheon where local officials and Sandals team members will pay tribute to the advisors' invaluable contributions to tourism across the region. Advisors staying at resorts in Jamaica, Nassau, Saint Vincent and the Grenadines and Turks & Caicos are setting sail on celebratory catamaran cruises—blending appreciation with a dose of island adventure.

Recognizing the vital role advisors play beyond bookings, the event also highlights the deep ties between the travel advisor community and the Caribbean. Through the Sandals Foundation, attendees are participating in the Pack for a Purpose program, donating school supplies and clothing to support local families. In Jamaica, advisors are also taking part in Reading Road Trips—visiting area schools to help students strengthen literacy skills and build confidence in the classroom.

Trevello Joins the Caribbean Celebrations

Canada's largest host agency, Trevello, is also making waves in Jamaica, hosting its annual conference through May 9th. To commemorate Global Travel Advisor Day, Adam Stewart, Executive Chairman of Sandals Resorts, opened the event with a heartfelt speech recognizing the invaluable contributions of travel advisors. He highlighted the exciting expansions underway at Beaches Resorts, including the new Treasure Beach Village in Turks & Caicos, and new resorts coming to Jamaica, Barbados, and the Exumas.

Amplifying Advisor Voices

On the Sandals Palmcast: Tune in to hear Kristi Upton, owner of AdventurUS Travel, as she shares her expert insights on the role of travel advisors, how they elevate your vacation experience, and why working with an advisor can lead to a smoother, more personalized and enriching getaway.

Listen here: How a Travel Advisor Elevates Your Luxury Vacation

On the Sandals Blog: Four seasoned travel advisors reveal why booking with an expert makes all the difference in crafting unforgettable Caribbean escapes—true matchmakers who tailor every detail to your dream vacation.

Read here: "On Global Travel Advisor Day, This is Why We Need the Matchmakers"