Brand USA, in collaboration with Travel Nevada, Travel North Tahoe, Visit Reno, Utah Office of Tourism, Visit Salt Lake, Visit Seattle and Travel Oregon, has launched the 2025 ‘Sell Your Way to the USA’ incentive program.

The popular program will see 12 Canadian travel advisors earn a spot on an exclusive FAM trip this year with Brand USA and the seven U.S. destination partners.

Agents will earn points for bookings made during the selling period, January 15 – March 31.

Here’s how to earn points …

• 1 point for every roundtrip Air Canada return airfare booked to the U.S.
• 1 additional point for PNRs that include Seattle, Salt Lake City, Portland or San Francisco
• 1 additional point for land packages (hotels, tours, or sightseeing) booked within the participating partner destinations
• 1 additional point for completing a badge on the Brand USA Discovery Program featuring a destination partner

The top 12 selling agents (three for each FAM itinerary) with the most points will win a spot on one of the four self-guided (or self-driven) FAM trips.

The FAM package includes roundtrip Economy Class airfare with Air Canada from a major Canadian hub, and a land package (accommodation, rental car if required, activities and select meals).

Marshall adds that the program provides agents with the chance to sell the USA, elevate their travel expertise and experience four of its most iconic destinations firsthand.

To join the program, agents need to register by March 15 by submitting their name, agency and contact details via the registration link or by emailing Peri McCardle at Canuckiwi (peri@canuckiwi.com). Upon registration, full program details and a tracking sheet will be provided.

Winners will be announced April 11. For more details or to register click here.

Source: Travelweek