Launching in March 2025, Destination Unknown presents an industry first for travel agents and front-line sellers. Royal Caribbean International, Celebrity Cruises and Virgin Atlantic have joined forces to create the ultimate travel agent challenge with a prize of a lifetime, benefiting both the winning agent and their agency.

Destination Unknown is a tri-branded sales incentive that will see 10 UK and Ireland travel agents race across the globe, hunting for clues with one common goal: to bring home the ultimate prize package. The winner will receive a prize for their travel agency valued at £100,000 and comprising of marketing, sales and commercial support. On top of this, they will scoop their own “money-can’t-buy-prize" - a holiday of a lifetime on both a Royal Caribbean and Celebrity ship, coupled with Virgin Atlantic flights.

Agent partners can keep an eye out for more information on Destination Unknown on the brands’ trade marketing channels ahead of the competition launch in March 2025.