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Blog / What’s new in Cuba? A fresh look at the latest hotel offerings
Cuba's winter 2025-2026 season brings exciting developments across the island's hospitality landscape
At the Hola Sun 2025 Product Launch event held in early October, Cuba’s most renowned hotel chains unveiled their new openings and services planned for the upcoming winter season.
Here's what you need to know!
Blue Diamond Resorts
With 80+ hotels & resorts and over 20k rooms, Blue Diamond Resorts Cuba has become the Caribbean’s fastest-growing resort chain. In Cuba, the company offers 62 hotels and over 13k rooms across 7 distinctive brands: Royalton Luxury Resorts, Mystique by Royalton, Sanctuary at Grand Memories, Memories Resorts & Spa, Grand Memories, Resonance Hotels, and Starfish Resorts.
NEW: Blue Diamond Resorts Cuba has introduced enhanced services to refresh the offerings and better meet the needs of the guests. The company now provides upgraded benefits to elevate your clients’ stays, similar to the former Diamond Club, which will now be exclusive to Royalton beach hotels. More details to come!
Iberostar Cuba Hotels & Resorts
Iberostar Cuba Hotels & Resorts features 18 hotels across the island’s top tourist spots, including a shining new gem in Havana – the Iberostar Selection La Habana. This impressive property, the tallest building in Cuba, boasts 594 rooms spread over 42 floors and officially opened earlier this year.
MGM Muthu Hotels
This relatively new brand in Cuba now operates 13 hotels across the island, with the newest one offered by Hola Sun in Holguin: Gran Muthu Ensenada, a 5-star property designed for couples and families. The hotel is located on the outskirts of the city with direct access to one of Holguin’s finest beaches! www.muthuhotelsmgm.com
Gaviota
Gaviota now has over 45k rooms spread all over the island through select brands: Gaviota Hotels Cuba, Hoteles Habaguanex, and Playa Hotels, which includes Playa Premium and the newest offerings Playa Luxury and Playa Kids:
- Playa Luxury, an elevated hospitality concept that emphasizes premium accommodations, personalized service, and exclusive amenities designed for discerning travellers seeking exceptional comfort and sophistication.
- And Playa Kids, a concept that offers a specially designed family experience featuring dedicated children's areas, activities, colorful themed accommodations, and kid-friendly dining options that create an engaging environment where young guests can safely explore, play, and make memories.
Meliá Hotels International Cuba
Meliá has 35 hotels in 9 destinations in Cuba: Havana, Varadero, Cienfuegos, Trinidad, Cayo Santa Maria, Cayo Coco, Holguin, and Santiago de Cuba. These properties cater to a variety of travellers, offering options for adults-only, families, and more.
New openings include Gran Hotel Bristol Habana Vieja Member of Meliá Collection, and Sol Hicacos Varadero. www.melia.com
Blau Hotels
Blau offers travellers 3 resort options in Cuba: Blau Varadero, Arenal Habana Beach, and a newly added Blau Las Morlas Varadero Beach (previously Be Live Experience Las Morlas).
Archipelago
Archipelago International manages five hotels and resorts in Cuba: Grand Aston Varadero Beach Resort, Grand Aston Cayo Paredón, Grand Aston Cayo Las Brujas Beach Resort & Spa, Aston Costa Verde in Holguín, and Aston Panorama La Habana, which is currently undergoing a total renovation. www.archipelagohotels.com
Cayo Santa María All In
Join us in welcoming Cayo Santa María All In, an exciting new concept that lets travellers explore three plazas in Cayo Santa María for free when they stay at any hotel in the area! For more information on what's included, please click here.
With these exciting developments and enhanced offerings across Cuba's leading hotel brands, the 2025-2026 winter season promises exceptional value and unforgettable experiences for Canadian travellers.
