Accor, a world leading hospitality Group, and SHe Travel Club, the only independent hotel label designed by women for women, announce a partnership which aims to reimagine the female travel and hospitality experience. 

SHe Travel Club is the first and only hotel label which leverages technology and women’s individual feedback to create a label specifically designed around meeting their expectations and requirements. Key Accor brands including Sofitel, MGallery, Novotel and Mercure will be part of a 50-hotel pilot in Europe and in the Middle East to encourage the deployment and growth of the She Label. Its ambition is to work hand in hand to raise the bar and support an improved travel experience for women.

Women represent 64% of global travelers, but according to SHe’s global survey of 5,000 women in five regions, 85% consider their needs are not fully met by the industry. The survey identified four key pillars: Safety, Comfort, Service and Dining & Entertainment. As such, the labelling process assesses hotels against these four categories and provides three levels (Silver, Gold and Platinum) catering for all hotel segments. More than two hundred hotels around the world have already been certified by the SHe Label.