Canada is now in a federal election, with voters heading to the polls on September 20th. This is a critical time for travel agent businesses to make financial support and survival an election issue. ACTA’s advocacy efforts will continue in full force through the election period, but member grassroots advocacy is key to the success.

Over the next few weeks ACTA will be very intentional regarding their social media channels, especially Twitter. ACTA is encouraging members to acknowledge positive actions for the industry via Twitter and to specifically reference local candidates. Candidates, party leaders, and journalists are looking to Twitter right now, and it is the best platform to share ACTA's message.

Read full advisory here.