Air Canada Vacations is celebrating its 50th anniversary with a major new initiative designed to reward travel advisors who grow their groups business.

The tour operator’s first-ever Groups Excellence Loyalty Program launched on Oct. 20, 2025, as a multi-tiered incentive structure featuring a range of perks tied to group production. Running until Aug. 31, 2026, it applies to group bookings on vacation packages to Mexico, the Caribbean, Central America and Cartagena as well as Flight & Hotel packages to Canada and the U.S., Flight & Cruise packages, and tour packages to Europe, Asia, Oceania, South America, the Middle East and North Africa. Travel must take place between Dec. 15, 2025, and Oct. 31, 2026. All bookings made within these windows automatically qualify.

The Groups Excellence Loyalty Program features a three-tier structure: Silver, Gold and Excellence. Advisors move through the tiers based on the number of group passengers booked during the qualifying period. Each tier unlocks additional rewards that build on the previous level, giving advisors incentives to keep scaling their groups business.

Program perks include Aeroplan points, travel vouchers, complimentary seat selection, free CareFlex Travel Protection plans and other benefits outlined in ACV’s new tier grid.

The tier structure is as follows:

Tracking & support 

To support accurate tracking, Air Canada Vacations is asking advisors to add their ACV&Me profile email to every group booking. This ensures eligible files are attributed properly and that advisors reach higher tiers faster and more accurately.

Throughout the qualification period, the Air Canada Vacations Sales Team will continue offering dedicated support to the trade through training, education sessions, group-focused promotions and engagement initiatives. The company says its goal is to make it easier for advisors to achieve their target tier and enjoy the rewards associated with it.

Extra incentives 

Travel advisors can secure group rates with only 10 full-paying passengers. Those who book by Jan. 30, 2026, also receive a $500 instant credit on eligible wedding groups to Mexico, the Caribbean and Central America. In addition, advisors can reserve up to 50 seats and 25 rooms without an additional deposit.

Group Care Plan 

Air Canada Vacations has also introduced its Group Care Plan, launched Nov. 10. The plan allows travellers to change or cancel up to 45 days before departure for a fee of $59 per person. Previously, the window for changes was 60 days.

For more information about the Groups Excellence Loyalty Program, click here.

Source: Travelweek