The devastation from the wildfires across Los Angeles County is heartbreaking. There are so many who have lost so much, so quickly. Help is badly needed.

• To assist with immediate relief efforts, Alaska Airlines and Hawaiian Airlines — part of Alaska Air Group — are supporting the Los Angeles Fire Department Foundation with a $100,000 donation
   
• In addition, Alaska is donating five million Mileage Plan miles to the American Red Cross to help people affected by disasters big and small, including storms and countless other crises. The Red Cross relies on donated miles to help support its mission to prevent and alleviate human suffering in the face of emergencies like the Los Angeles wildfires
   
• You can also help make someone’s life a little easier during such a difficult time by donating your miles to the relief effort. Go here to get started: alaskaair.com/donatemiles. If you have HawaiianMiles, you can seamlessly transfer miles to a Mileage Plan account at a 1:1 ratio at no charge. You can then use the donation link.

Alaska Airlines match all miles donated between now and Friday, January 17, up to five million miles. That’s on top of the company's original donation.