Photo courtesy of Anguilla Tourist Board

The Anguilla Tourist Board (ATB) is proud to announce the launch of its highly anticipated summer marketing initiative, the "Exclusively Yours" campaign. This campaign, now in its second year, is an extension of last year's successful initiative, designed to reinforce Anguilla’s appeal as an ideal summer vacation choice for both luxury and mid-luxe travelers, driving increased visitation from June through early September.

Creatively inspired by the intimacy of handwritten correspondence, "Exclusively Yours" leverages clean visuals and aspirational storytelling that embody Anguilla’s promise of "Less Screen Time, More Island Time." Targeting deluxe travelers, including families, couples, groups, solo adventurers, and day-trippers from nearby islands, the campaign positions Anguilla as a premier year-round destination, emphasizing summer months as an ideal travel window. By promoting immersive experiences beyond Anguilla’s world-renowned beaches—such as diving, adventure sports, vibrant local culture, and diverse mid-market stays—the campaign aims to convert day visitors into extended-stay guests and further boost international arrivals, building upon a robust growth trajectory already evident from 2024’s performance.

The initiative also features exclusive offers from esteemed on-island partners deals.ivisitanguilla.com. Priority markets for the campaign include the United States, United Kingdom, Canada, Italy, and key Latin American countries such as Brazil, Argentina, Colombia, and Chile, alongside targeted regional outreach in St. Maarten/St. Martin.

The campaign will primarily unfold across key digital and social platforms, including Instagram, Facebook, and enhanced by native advertising, influencer collaborations, and experiential events. Anguilla Tourist Board has also planned immersive activations and partnerships with select media outlets and influencers, designed to provide authentic first-hand experiences.

For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; YouTube; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.