In a new advertising campaign called, “This is how you Europe” that launched this week, Avalon Waterways is doubling down on its “Cruising Elevated” messaging, showcasing all the ways in which this award-winning river cruise line has redefined cruising by going against the current and away from the ordinary.

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“We’re excited to invite a new wave of cruisers on board our Suite Ships, designed for fewer guests and more of everything,” said Pam Hoffee, president of Avalon Waterways. “Not only do we invite cruisers to enjoy the world at their feet – quite literally – with beds that face the views in 200-square-foot Panorama Suites, we welcome the outside-in with the industry’s only Open-Air Balconies. But that’s not all. Through our new advertising campaign, we’re spotlighting the Avalon difference when it comes to excursions. No other river cruise line offers such a robust menu of a choices including Discovery, Classic and Active excursions – most of which are included – so they can tailor their cruise to fit them, from start to finish.”

These messages – and more – are wrapped into distinct, creative advertising that, once again, features award-winning actor and author Graham McTavish, who also hosted his own Storyteller cruise with Avalon Waterways just last month. The new campaign is being aired across digital media, including streaming applications like Peacock, Hulu, HBO Max, Discovery+ and ESPN, inviting more travellers to enjoy the many benefits of river cruising.

For more information about Avalon Waterways and its efforts to plunge into the unparalleled, visit avalonwaterways.ca. Travel Advisors are invited to take advantage of this heightened exposure and sales opportunity with details available at traveladvisorportal.ca.