Typical German traditions for the festive season, winter activities in the great outdoors and selected Christmas markets are all showcased in the latest campaign from the German National Tourist Board (GNTB), providing inspiration for visits to Germany in the run-up to Christmas. 

The 2021 Christmas campaign highlights typical customs and traditions in the various regions and offers fresh ideas for city breaks and cultural tourism. All the markets and travel ideas promoted in the campaign are subject to rules specifically adapted to the latest coronavirus situation, ensuring that this season will be enjoyable, safe and relaxed. 

Petra Hedorfer, Chief Executive Officer of the GNTB: “Last year, Germany was able to retain its position as the leading destination for cultural and city travel for Europeans, despite the COVID-19 pandemic. The unique atmosphere associated with the festive season in Germany’s towns, cities and regions was a particular draw. We are delighted that the current coronavirus situation means we can open Christmas markets and welcome international visitors again at this special time of year. Our campaign offers specific tips to whet the appetite for cultural travel to Germany.” 

At the heart of the 'Christmas sparkle' campaign is a landing page with links to the regularly updated websites of the biggest Christmas markets. Anyone interested in finding out more can visit the page to read further information on activities during the festive season, Christmas events and winter offers. The campaign will be launched on 8 November via social media, programmatic advertising, search engines and newsletters. It is aimed at Germany’s neighbours Denmark, the Netherlands, Belgium, France, Switzerland, Austria, the Czech Republic and Poland, plus Italy, the UK and the overseas market in Canada and the USA.