During the peak summer months, Germany's tourism industry has experienced significant growth. In July, international overnight stays in Germany increased by 8.3 percent year-on-year, followed by a 6.3 percent rise in August.. The Federal Statistical Office recorded a total of 54.6 million international overnight stays in hotels and lodging establishments with at least ten beds from January to August, marking a 25.8 percent increase compared to the same period in 2022. As Germany recovers from the pandemic, inbound tourism has reached almost 89 percent of the record figures seen in 2019.

Petra Hedorfer, Chairwoman of the German National Tourist Board’s (GNTB) Executive Board, stated, "Our recovery strategy, focusing on qualitative growth, is showing results. Germany's appeal as a travel destination is increasing, drawing more international travellers. European markets continue to drive the recovery, the business travel sector is rebounding, with a 91 percent demand from the U.S. in the first seven months of 2023. Additionally, inbound tourism from Asian overseas markets to Germany is picking up in the second half of the year."

The international travel industry representatives also confirm this upward trend in Germany's incoming business. In a survey conducted among more than 250 CEOs and key accounts of the international travel industry in the GNTB Travel Industry Expert Panel, the current business situation for Germany in Q3 2023 was rated at +34 points on a scale of -100 to +100, significantly better than the previous year (Q3 2022: +14 points). Business expectations for the next six months stand at +58 points, despite challenging conditions. It is worth noting that business expectations have slightly decreased from +75 points in Q1 2023 to +58 points in Q3 when viewed over the course of the year.