Hilton announced its new Hilton AI Planner, a generative AI–powered digital concierge that helps travelers explore the company’s global portfolio of hotels and plan memorable stays with Hilton. The introduction of the Hilton AI Planner, now in beta testing at hilton.com, addresses the growing use of AI tools for travel planning and underscores Hilton’s long-standing commitment to innovation and investment in technologies that enhance the guest experience.

The Hilton AI Planner uses conversational intelligence to help travelers navigate every stage of the shopping journey – whether identifying the right destination, comparing properties or exploring amenities. With real‑time responses and curated recommendations, the tool delivers a streamlined experience that goes beyond traditional search filters. The tool will initially launch to a small pool of site traffic on hilton.com and eventually expand to more users as the Hilton AI Planner evolves.

Hilton AI Planner

The debut of the Hilton AI Planner comes at a time when travelers increasingly expect solutions that deliver speed, simplicity and personalization. The Hilton AI Planner reflects the brand’s dedication not only to staying ahead of these trends, but to shaping what next‑generation travel planning can look like.

The Hilton AI Planner builds on Hilton’s long track record of technology leadership. Innovations such as Digital Key, Connected Room and Confirmed Connecting Room have helped redefine the modern guest experience and set new standards across the industry.

Hilton AI Planner

With the introduction of the Hilton AI Planner, Hilton continues to evolve its digital ecosystem through a test‑and‑learn approach that embraces the power of generative AI while prioritizing guest usability and value. As guests begin using Hilton AI Planner, Hilton will learn from real behaviors, direct feedback and emerging needs. Those insights will fuel continuous improvements, expanding what the tool can anticipate, streamline and personalize over time to enhance the Hilton booking experience.