Waldorf Astoria Hotels & Resorts is marking the moment with the debut of The Devil’s Martini, a fashion-forward new cocktail created by award-winning mixologist and Waldorf Astoria New York beverage partner Jeff Bell and inspired by 20th Century Studios’ “The Devil Wears Prada 2,” in theaters May 1. The cocktail will be available for a limited time beginning April 26 at Waldorf Astoria hotels across the United States.

Filmed in part at the newly restored Waldorf Astoria New York, “The Devil Wears Prada 2" places the hotel back at the center of fashion and cultural conversation. In the film’s latest trailer, the return of Peacock Alley, which sits at the heart of Waldorf Astoria New York’s cocktail legacy, offers a striking visual moment, reaffirming its role as one of New York’s most iconic social corridors. Long synonymous with style, power, and presence, Peacock Alley’s appearance on screen underscores Waldorf Astoria New York’s enduring connection to the worlds of fashion and storytelling, making it a natural setting for a film that continues to define both.

A defining fixture of the brand for more than a century, the martini has long been synonymous with this tradition of elegant, social drinking. With The Devil’s Martini, Bell reinterprets that legacy through a contemporary lens, crafting a drink that feels both timeless and culturally current.

Composed of Grey Goose Vodka, a fellow collaborator on “The Devil Wears Prada 2,” Sakura Vermouth, and hibiscus flower extract, the cocktail takes on a vivid crimson hue, a subtle nod to the film’s sharp wit and visual language. Floral notes echo the season, while the structure remains unmistakably martini: clean, precise, and quietly powerful.

In a final, deliberate twist, the drink is garnished with a Wakamomo, a preserved rare baby mountain peach from Japan, harvested in early spring while still green and small, often mistaken for olives. The result is a visual sleight of hand that mirrors the classic olive while delivering an unexpected, refined finish.

Designed to extend beyond a single cocktail moment, the collaboration brings “The Devil Wears Prada 2” to Waldorf Astoria properties throughout the U.S. in a more expansive way. From bespoke audio-visual creative and connected in-room moments to thoughtfully layered on-property details, the promotion invites guests further into the film’s universe while underscoring Waldorf Astoria’s role in one of the season’s most anticipated cultural moments.

In celebration of the film, Waldorf Astoria New York will also introduce the Devilishly Chic Getaway, a limited-time experience inspired by the glamour and cultural energy of “The Devil Wears Prada 2.” Designed as an immersive expression of the hotel’s longstanding connection to fashion and New York society, the offering pairs a stay at the newly restored property with curated touches including a welcome amenity, personalized shopping arranged through the concierge and a food and beverage credit for Peacock Alley. Beyond New York, select Waldorf Astoria hotels around the world will mark the moment with their own locally inspired activations, creating a broader brand expression that reflects the film’s global cultural resonance at Waldorf Astoria Osaka and Waldorf Astoria Amsterdam.