Photo: Preferred Hotels

To celebrate International Pineapple Day on June 27,and to continue its 55th anniversary festivities, Preferred Hotels & Resorts is spotlighting its story and the stories of its member hotels for its fifth Preferred Pineapple Week. As in previous years, the brand awareness campaign will platform the brand’s pineapple logo - the international symbol of hospitality - starting across its global social media channels. This year, the week-long campaign, which can be followed using #PreferredPineappleWeek, will include a daily hospitality-focused theme for member hotels around the world to contribute the unique guest and team stories that differentiate the independent hotel experience from branded hotel stays.

Preferred Pineapple Week is an opportunity to highlight the unique stories behind Preferred Hotels & Resort’s properties and to share what makes independent hospitality so distinctive and memorable. Brand storytelling is key to inspire travelers to choose an independent hotel for their next trip and to demonstrate when they see the Preferred brand pineapple at the entrance, they know they will have an authentic, and welcoming experience.

Preferred Pineapple Week will include daily pineapple and hospitality-focused topics for followers to discover throughout the week, ranging from style and fashion to award-winning dining, inspiring #PreferredPineappleWeek posts from travel influencers and hotel teams from around the world. Additionally, the brand will share its own origin story, which started in 1968 when 12 like-minded North American hoteliers decided to create their own network, other standout stories shared throughout the week will include Lifestyle Collection member Esmé Miami Beach in Miami Beach, Florida, which was once a colony for artists before becoming Al Capone’s hideaway in the Prohibition era, or The Hermitage Hotel in Nashville, Tennessee, a member of the Legend Collection, that became the headquarters of both the pro and anti-Suffrage groups in 1920 during the ratification of the 19th amendment, which granted women around the United States the right to vote.