Rhode Island Commerce – the official full-service, economic development organization for the State of Rhode Island – recently debuted the state's new tourism-focused marketing campaign, "All That." With the intention of driving occupancy throughout the Ocean State and bringing revenue into communities, the integrated marketing campaign will showcase Rhode Island's vast offerings and diversity for travelers.

Rhode Island is a state of firsts; a state of game changers, inventors, icons, rebels; Rhode Island is historic, scenic, delectable; Rhode Island is "All That."

The campaign will be featured nationally and in select markets through a combination of social, digital and broadcast advertisements, boasting stunning visuals of the state's many iconic landmarks, decadent culinary landscape, nearly 400 miles of New England coastline as well as picturesque scenes of the state's outdoor activities. "All That" is a new dawn of tourism, and the Ocean State is ready to welcome every variation of traveler. To kick off the campaign, the state is partnering with the hit Daytime Emmy Award-nominated talk show, “The Jennifer Hudson Show,” to showcase the Ocean State and help bring it into the national spotlight through its iconic attractions, inclusive culture and prominent history. Staying true to its principles as a state of firsts, Visit Rhode Island will be the first tourism marketing campaign launched on the show.

Rhode Island is packed with beaches and fresh-from-the-ocean seafood that travelers have come to know and love. Recognized as the Ocean State and proud of it, take a second look and visitors will find Rhode Island is also full of public art, swanky mansions, charming villages, farms, breweries and wineries, winding trails, and walkable cities. Little Rhody is artistic, rebellious, historic and modern, welcoming and diverse.

For more information on visiting the state of Rhode Island visit, VisitRhodeIsland.com. To view a sampling of the "All That" advertisements and for more information on Rhode Island's tourism initiatives, click here.