Sandos Hotels & Resorts officially launched the new "Reasons to Smile" campaign through different activities and artistic expressions at hotels in Mexico. 

Within the framework of a new innovative concept, the day began with a warm welcome on the red carpet for Sandos Employees, who participated in relaxation and creativity activities such as photobooths, 360 cameras, and reflection spaces that invited them to learn about the new brand slogan. 

In the afternoon, guests staying at Sandos Cancun, Sandos Playacar, and Sandos Caracol were able to be a part of this memorable launch. Adults, teens, and children were able to participate in games that highlighted the new campaign on the beach and the swimming pools and got to experience live DJs and entertainers while indulging in a variety of delicious food and cocktails. Additionally, the "Tree of Happiness" was inaugurated, an inspirational space to leave a ribbon with the reasons for our guests to smile during their vacations. 

The event was attended by directors, area managers, and team leaders, who motivate their teams to be the best they can be every day, showcasing the significance and value of leadership, commitment, and responsibility. 

This new brand promise is based on the constant effort and dedication to achieve the full satisfaction of guests, which for Sandos Hotels & Resorts, turns into more smiles.