The Travel Corporation (TTC) has announced a new global growth plan designed to strengthen its touring and river cruise divisions, enhance trade partner support, and expand its position across youth, mainstream and luxury travel segments.

Call the ‘Value Creation Plan,’ the strategy establishes a unified global structure for tour brands, with all global sales functions now reporting to Melissa DaSilva, who assumes the dual role of Chief Sales Officer and Deputy CEO. The new centralized framework will continue to include local sales engagement and support.

A key element of the plan includes expanded support for travel advisors. This includes the growth of the on-road sales team, the launch of a new inside sales team focused on cultivating new agency relationships, and additional resources for Partner Services to streamline and expedite service support. A new sales marketing department has also been created to further elevate trade engagement. In total, 16 new roles will be added, with another eight filled internally.

TTC is also making significant investments in its digital infrastructure to support trade efficiency. Enhancements to the Travel Agent Portal, white labels, and advisor-facing APIs will help make booking and accessing product information across TTC’s tour brands and river cruise lines more seamless.

The plan also includes clearer customer segmentation across three core areas:

• Youth travel, led by Contiki
• Mainstream touring, with Trafalgar heading a portfolio that includes Insight Vacations and Costsaver
• Luxury experiences, anchored by Uniworld and extended through Luxury Gold

According to Ellen Bettridge, CEO, Uniworld, the plan also includes major expansion in the river cruise segment. “Our investment into technology, data and analytics will also enhance product innovation cycles based on global insights and market demand. The focus on product scale also extends to expansion of the river cruise fleet, including increased Uniworld capacity and new ships to be added to the newly launched Trafalgar River offering,” she said.

Source: Travelweek