TRAVELSAVERS Canada is anticipating a profitable year ahead following 2023’s strong return to travel.

According to the results of a recent survey, 75% of respondents foresee their sales increasing in 2024, with 30% envisioning significant growth and 46% believing sales will grow somewhat. Only 3% predict sales will somewhat decline, with no one anticipating a significant drop.

The survey also highlighted the emerging trend of artificial intelligence (AI), with 60% of advisors viewing it positively, saying it’s a great tool or has potential. Another 18% regards AI neutrally, while 17% said they aren’t sure about its impact. Just 5% of advisors view AI negatively.

Advisors named AI-assisted travel planning as one of the top five trends emerging in 2024. Two-thirds of respondents (68%) have used AI already or want to try it, and only 12% said they are not using it and don’t plan on trying it all.

Other notable survey results include:

2024 Sales

• 46% predict sales will increase somewhat
• 30% predict sales will increase significantly
• 21% predict sales will stay the same
• 3% predict sales will decrease somewhat

Biggest Challenges

• 19% cited air issues (fare costs, NDC)
• 18% cited inflation/rising prices
• 16% cited burnout
• 11% cited fears of recession/less purchasing power
• 11% cited geopolitical issues

Source: Travelweek