WestJet and Canadian Tire have announced a strategic partnership that will integrate their respective loyalty programs – Triangle Rewards and WestJet Rewards – to offer Canadians more ways to earn and redeem rewards both in the air and on the ground.

Set to launch in early 2026, the partnership will allow members of both loyalty programs to link their accounts, unlocking benefits and access to exclusive promotions. Linked members will be able to earn Canadian Tire Money and WestJet points, whether booking a flight or vacation package with WestJet or shopping at Canadian Tire, SportChek, Mark’s and other CTC retailers.

Additional rewards are on the table for members who use either the Triangle Mastercard or the WestJet RBC Mastercard. These customers will enjoy accelerated earn rates when shopping across eligible CTC and WestJet businesses. WestJet Rewards members will also gain the flexibility to convert their WestJet points into Canadian Tire Money.

“This is an exciting step as we extend the reach and value of Triangle Rewards, putting more Canadian Tire Money in the hands of millions of Canadians,” said Darryl Jenkins, Executive Vice President & Chief Development Officer, Canadian Tire Corporation. “Travel is a meaningful category for our members and WestJet is the ideal partner to help us reward them better, whether they’re flying across the country or shopping for everyday needs.”

John Weatherill, Group Executive Vice President and Chief Commercial Officer, WestJet, added: “The partnership between WestJet and CTC represents a powerful collaboration between two beloved Canadian brands. We are thrilled to bring our WestJet flights and vacation packages into the Triangle Rewards program and excited that our WestJet Rewards members will soon be able to earn WestJet points on their everyday purchases at CTC banners; helping them get closer to their next trip.”

This marks the third major loyalty partnership for Triangle Rewards, following a successful agreement with Petro-Canada in 2024 and, most recently, RBC, set to launch in 2026. It currently has nearly 12 million members.

WestJet recently launched its refreshed WestJet Rewards program, allowing members to now earn and redeem across more WestJet products and partners like Canadian Tire Corporation. Go to WestJet.com/newrewards for more details.

Source: Travelweek