June 24 - WestJet has released a new video as part of its first brand campaign since the start of the pandemic – and as you’d expect, it’s a winner.

 

Called ‘Victoria’, the video tells the story of a newly-vaccinated grandparent travelling across the country to meet his granddaughter for the first time.

 

 

The company says it wants to remind Canadians that WestJet will always be the airline that is committed to caring for its guests – embodying the brand’s platform of ‘Love Where You’re Going’.

 

Says Rob Daintree, WestJet’s Director of Marketing Communications: “As we conceptualized the new campaign, we thought about our guests, how each flight carries them to life events, and the role we play in their journeys on their way to reunions, weddings, and the important events we’ve all missed during COVID-19. With a 25-year history of care, there’s nothing more exciting than uniting our guests with their loved ones and the places they’ve missed. That’s where we drew our inspiration.”

 

The video includes appearances by five long-standing WestJetters. “WestJetters demonstrate their caring spirit each day, especially over the last 17 months, and they truly connect with our guests as they support them along their journey,” Daintree added.

Source: Travelweek

 

 

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