Collette is giving travel advisors more ways to earn recognition and rewards, with a new loyalty program launching in January 2027.

The Travel Advisor Loyalty Program is designed to support advisors across North America with tiered benefits, professional recognition and business-building resources based on qualifying traveller revenue.

The program features four tiers – Bronze, Silver, Gold and Platinum – with earnings and benefits beginning Jan. 1, 2027. As advisors reach new revenue thresholds, they can unlock higher tiers, with benefits increasing at each level. Benefits are cumulative, allowing advisors to retain the advantages of lower tiers as they progress. They will also carry their highest earned status into the following calendar year.

Benefits include access to advisor travel benefits, training opportunities, enhanced support, professional recognition and resources intended to help advisors grow their Collette business over the long term.

Advisors can visit Collette’s dedicated program landing page for details about the program.

Source: Travelweek