A photo of DS Lofoten, the vessel used for HX's first expedition voyage in 1896 - Credit Hurtigruten Museum

In celebration of 130 years of pioneering expedition cruising, HX Expeditions has launched its largest-ever global trade incentive: ‘Sell 3 – Sail for Free.’

The milestone promotion offers travel advisors around the world the opportunity to earn a complimentary cruise for two on one of HX’s 2026 voyages.

Advisors who make three new deposited bookings on eligible HX expedition cruises between July 1 and Oct. 31, 2025, will qualify for the chance to sail for free – along with a guest – on an expedition cruise of 12 nights or fewer. A total of 130 prize places (65 cabins for two adults) will be awarded worldwide.

The incentive comes on the heels of other trade-focused initiatives, including the rollout of a new co-branded marketing platform through Approach Guides and an expanded Americas teams. These developments aim to provide advisors with smarter selling tools, greater revenue potential and deeper access to the growing expedition cruise sector.

The incentive is valid for new FIT bookings on HX voyages departing in 2025, 2026, or 2027. Qualifying advisors must submit their bookings via the official entry form  on their local B2B portal by Nov. 7, 2025. The selection process will be on a first come, first served basis, based on voyage availability. The prize includes one complimentary expedition cruise for two adults in 2026; flights not included. Group, interline and agent rate bookings are not eligible. Once validated, winners will be invited to choose from a curated list of eligible prize voyages for 2026.

For full terms and conditions, and to view a list of eligible expedition cruises, go to agentportal.travelhx.com. 

Source: Travelweek